Cash For Clunkers: Passe, Or Here To Stay?

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Understanding The Car You Drive: From Purchase To Personalization

I grew up around cars, cutting my teeth in the auto shop. That early childhood love for cars transitioned into a passion for all things automotive. I decided to go to work with an auto dealership so that I could help others appreciate cars the way that I did. That's when I decided it was time to start sharing everything I know with the rest of the world. I created this site to serve as a means of teaching others about auto repair, sales, customization, and more. I hope that the information here helps you discover the potential that your car has.


Cash For Clunkers: Passe, Or Here To Stay?

5 December 2018
 Categories: , Blog

Previous presidents issued a national mandate in the past to help boost the economy in unusual ways. One of those ways was a government-driven "cash for clunkers" program, which gave extra business funds to car dealerships for buying up junk cars. The junk cars had to be really old, producing a ton of air pollution and causing a lot of environmental problems just existing. The program was very successful, and many people brought their old vehicles in to be sold for scrap. In return, the customers got an added bonus of major discounts off of a new vehicle of their choice.

The government backing is no longer there, but many used car dealerships often promote a "cash for clunkers" sale. Is this a passe thing, a marketing strategy, or is it here to stay? The following information will help you decide for yourself what these sales are really about.

It Is Marketing

​Yes, it is marketing, to be sure, but it is an excellent marketing tool. Offering excellent deals on used cars with low emissions and a longer running life while getting rid of older cars has always been an excellent marketing strategy. What consumers do not realize is that many of their old cars can be turned into parts for sale, or recycled for a profit, which helps used car dealerships regain some of the money they lose by offering a good deal on another car. As far as marketing goes, it is a win-win. 

​It Is Only Passe in Terms of Being Backed by the Government

Such a car sale and deal is really only passe in terms of being backed by the government. There are no government programs or funding on the books right now for an actual "cash for clunkers" program, but that does not mean that dealerships cannot use the phrase for marketing purposes. Should there ever be another shortage of recycled metals needed for manufacturing, a recession that needs an economic boost, and car industries needing help from the government, then you might expect the government to sponsor the program again. 

​It Is Not Here to Stay

​If a used car dealership is sponsoring and promoting a "cash for clunkers" sale, the sale is not here to stay. It is a limited time offer sponsored only by that particular dealership. You should take advantage of it because you can get a nice new or used car for a lot less.